The public should be vigilant about persistent coughs as they could be a sign of lung cancer, a new government advertising drive is warning. The campaign, which is being run in TV, radio, print and online media, recommends people with coughs lasting three weeks visit their GP. Research has shown the public are much more aware that lumps and bleeding are warning signs of cancer than a cough. But the ads make clear persistent coughs should also raise alarm bells. The push is being backed by celebrities including comedian and actor Ricky Gervais, TV star Linda Robson and Manchester United manager Sir Alex Ferguson.
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